The Future of Sex

A few months back, I was sitting in a bar with some friends from my MBA and the topic of the future of sex was discussed. A few beers later we had come to discover a great business idea: an internet connected device that you and your partner connect to, and gives the participants the exact sensations they are having sex with the person on the other end.

The thought process would be that this idea would be great for long distant couples, and ultimately a business opportunity that would allow consumers to have 'sex' (virtually) with their favourite porn stars. We considered that the primary difficulty with this concept would not be the social stigma attached to using such a device, but the lack of technology to make the concept a reality.


Enter Durex, one the worlds largest condom manufacturers.

Durex appear to have read our minds, as they have developed a concept called "durexlabs", which is an technology division of Durex, that seeks to improve the sex life of its customers through modern technology. I'll let you have a look through the durexlabs site and form your own opinion as to whether this technological advancement is a good thing or a bad thing.

But, what I will draw your attention to is Durex's new concept which is very similar to the idea my friends and I discussed a few months back; "Fundaware"(see explanatory video below). Yes, this is only an experiment, but is it a sign of the future of sex?